Latest Work
I'm an Art Director/Designer, specializing in creative direction, art direction, design, concepting, and more. Check out some of my latest work.
For the launch of RefWorks 2.0, they let their customers doing the talking. The brand uses user quotes/testimonials from social networking sites to give current customers every reason to upgrade.
Polk needed a new website that brought their automotive intelligence and solutions to the forefront. The homepage needed to be just as much a news source; as-well-as, a portal for solutions.
The University of Michigan’s Planet Blue is a program to reduce energy usage/costs across campus by empowering faculty, staff, and students with the knowledge on how they can take part. The website not only informed but allowed people to sign up to become Planet Blue Citizens, who were then challenged with energy saving tasks and competitions.
ACCESS is an organization of people who are dedicated to empowering and enabling individuals, families, and communities to lead informed, productive, culturally sensitive, and fulfilling lives. Representing the concept of continuing assistance throughout life, this logo concept presented shows uninterrupted connection through the entire wordmark.
Branding direction for the ACCESS brand using one of the presented logo concepts.
The Ann Arbor Public Schools Education Foundation identity needed to define and describe what they are all about. By using a short positioning statement for the back of each business card, AAPSEF was able to leave the recipient with a little insight into why they exist. To give all written communications a customer and unique feel, the back of the letterhead featured one of five different student photos.